Market access is the key to sustainable growth for all artisan businesses, but it’s not always easy to achieve. It follows that trade shows can present an excellent platform for emerging artisan brands to leverage as a means to reach prospective clients while showcasing their newest designs and innovations. The age-old art of conversation and face-to-face interaction allows buyers from around the world to touch and feel handcrafted techniques and to learn the personal stories and cultural traditions that set artisan products apart in the very crowded sea that is a trade show.

More of the interview here.